Coffee News Franchise Establishing Themselves As the Cream of the Crop


William Buckley can tell you directly that entrepreneurial seeds tend to be planted during difficult times. About 20 years ago, Buckley lost his job with one of Maine’s largest savings banks due to an amalgamation. After a series of interim jobs and a few other temporary jobs, he came across Coffee News, a small publication distributed to restaurants and coffee shops. The possibilities for advertising caught his attention enough to allow him to own the publication for his personal Coffee News local territory.

To say that he accepted the business opportunity was an understatement. Buckley along with Coffee News went together like, well, coffee and the newspaper in the morning.

It only took a year for the Canadian based company to see something different in Buckley, and offered him the rights to franchise throughout the U.S. Eventually, Buckley would go on to buy the company, and take control of the world wide distribution and publishing rights. Coffee News now has 1075 franchisees in more than 22 countries.

Coffee News is a weekly restaurant publication delivered at no cost to coffee shops, restaurants, hotels hospitals, nursing homes and doctors’ offices. It is also available for walk-in medical clinics break rooms at work or any other place where people sit, and wait or have a meal. Coffee News only has good news and has no negative news and is packed with humorous stories, jokes, and interesting facts. Small and medium-sized businesses buy space in the publication in exclusive ad space. One business is allowed per category of industry is allowed, and restaurants are not permitted to promote outside tourist areas, unless they are.

Similar to most home-based business franchisees have the option to manage their territories in a full or part time basis. But he states that they “prefer full time publishers. Some moms who stay at home can publish one or two franchises, if their children are at school. However, we have publishers that own 22 franchises and employ several individuals.”

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With over 1000 territories run, including the home offices of Mexico, Venezuela, Spain, Canada, and New Zealand Franchisees are available in all shapes and sizes. “We seek out people who enjoy people as well as have excellent sales and networking skills , and who are self-starters,” says Buckley. “If they are looking to own their own business and work for themselves and earn more than 100k a year, we’d love to talk with them. We’ve had some great military retirees, as well as early retirees that have done extremely well. They should enjoy walking in the streets to meet the business owners who are in their shops.”

The business is flourishing, increasing more than 25% this year. “Coffee News is an extremely affordable advertising medium that is ideal for small to medium businesses that do not have huge budgets for advertising. People love to read Coffee News. It’s appealing to everyone, which is why advertisers see great results.”

All of this points to an incredible work-from-home business opportunity.

Based on the Coffee News website, surveys show it is the Coffee News publication is read 5 to 7 times. “It is proven that people consume more advertisement messages before or during eating, as there is a demand for mental input – food for thought – during this time period. Coffee News is designed to make the most of this fact.”

In 2008, Coffee News purchased a large printing firm located that is located in Houlton, Maine. This printing facility is responsible printing more than 1 million issues of Coffee News a year. It is one of the many ways the franchisor keeps costs low, making it one of the most affordable franchises you can buy into. To join this business from home, a franchisee needs only $8000 for their first territory. Additional territories are then reduced to $5500. Finance is also available following the purchase of the first franchise. The typical publisher has 3 franchises.

To assist franchisees in reaching their potential, free 2 1/2 day sessions of training are provided by corporate personnel as well as experienced publishers. Some subjects that can be covered include sales, ad design collection, billing marketing, distribution and starting. This program is optional to take, however, the majority of current Coffee News publishers have attended. Other support options include mentor programs, personal calls and free Quickbooks software that comes with built Merchants services for conferences, charge cards newsletters, regional meetings, and chat groups on the internet.

Advertising experience isn’t an essential requirement to become a success Coffee News franchisee. The manual for operations will not only teach you how to create ads, but also how ads function to give the franchisee an comprehension of the company as a whole. The tools that are provided will enable franchisees to aid small companies during difficult times, creating a home based business opportunity that will thrive even in recessions.

“Why be restricted to a salary when you can earn the amount you want” Buckley says. Buckley.

There are thousands of franchises to choose from, and Buckley is pleased to mention that only 2percent of them have over 1000 franchisees, which proves that his growth rate is not an accident. How long will this sort of success continue? We can safely say that as long as coffee and the morning paper remain a formidable partnership, we can expect to observe Coffee News take advantage and thrive.

Eric Stein has always had an entrepreneurial outlook When the economic slump hit, Eric turned to the internet in search of an additional means of earning. It was the lack of information on the internet in one source that lead Eric to develop the business with his Partner Home Business Bug. Home Business Bug is an up-and-coming home business [http://www.homebusinessbug.com/] web site where individuals can find legit home based business opportunities. Read informative and resourceful work from home [http://www.homebusinessbug.com/work-from-home-articles/] articles at Home Business Bug. Home Business Bug also offers advertisements for business owners who own an at-home or an opportunity to work from home. Do you have a house base business or work from home opportunities? Advertise on HomeBusinessBug for free.


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