In terms of helping offline businesses, even if they are already operating a site,, there are many options to help to make the most of the online niche they have created.
In some instances, they could be able to do everything, but don’t recognize how important mobile devices are and it is possible to help them create mobile versions of their site or help the company with text-based mobile marketing.
The world is your oyster in terms of options as far as options are.
If they’ve got a good budget you may even setup pay Per Click (PPC) campaigns for their campaigns. That’s a whole other area that is a separate area.
If you’re unsure that you’re able to deliver quality marketing, you might prefer to focus on it more and just offer video landing pages. This is something many web designers and search marketing professionals are not able to do. There are a variety of ways to present videos to your customers.
You can record short interviews with them about their work or services All you require is a basic camcorder , and you’re all set. Even if you don’t have one, they could. Even if they’re only equipped with a web cam built into their laptop, that’s enough.
I personally have 2 devices that I use. The first is an HD Flip Mino, which is a convenient compact camcorder that is simple to use and just plugs right into the USB ports on your laptop or computer. The second is a Sony camcorder. I personally prefer the Flip because it’s much quicker and easier to use.
I also have a camera tri-pod and some lights to achieve more effective results but the majority of the time you can go without them.
Another way to provide video is to use screen recordings, or even make use of still images, and then use a program like Animoto to make a video using music over the top.
This alone can bring you a great deal of value to clients.
It’s very easy for people to make this much more complicated than it really needs to be.
Most often, this is because from a lack of confidence in the value they have to offer. Therefore, it’s really important that you remember that you don’t decide the value you offer – your customer is the one to decide.
You may think that the cost of establishing a free Google Places account for a local business listed is not worth much If it’s something they’d like and will help increase their business, and something they don’t wish spending the time to learn about – it’s possible they’ll consider it to be worth thousands or hundreds of dollars.
Andy Henry is a marketing consultant who can help both online and offline businesses gain more value from the internet and other related technology.